With a double Product Design degree from Barcelona School of Design and Engineering and Winchester School of Arts, Berta took her passion for design and ventured in a series of labs, design studios and exhibitions across Europe.

Prior to establishing her base in Barcelona, Berta held a position at LAYER design agency in London and at Form Us With Love in Stockholm, where she sharpened her strategic, brand and product design skills. Back in Barcelona, she operated as Brand Manager for the upcycled materials company HONEXT, launching and activating the new brand within the architectural sector.

Berta Julià Sala is a talented strategic designer, unafraid of the exchange between science and humanities, with extensive knowledge on Circular Economy practices, manifested in several projects for clients such as IKEA and HONEXT. Understanding design as a tool for change, 
she founded Alted in 2023, transforming innovative circular materials into low-impact products for architecture.

She is an invaluable source of energy and notion, with expertise ranging from management and marketing to industrial design and communication. Today, she combines her work at Alted with teaching at IED Barcelona, where she also operates as Program Leader of the Product Design degree.