Alted Materials
2023

I founded Alted in 2023 with the mission of transforming innovative and climate positive materials into low-impact architectural products. Our first collection, Alted H01, is a series of decorative panels using HONEXT® as base material, a carbon-negative board made of waste from the paper industry.

Alted’s goal is to accelerate the introduction of new materials into the construction market, by transforming them into ready-to-install architectural products with a clear approach: balancing aesthetics and functionality with the circular economy principles.

As an industrial designer and strategist, I am in charge of the product design and development as well as of the overall product and brand strategies.

Imagery: Alga Studio and Albert Julià Sala.

HONEXT® Sample Kit
2021

HONEXT®️ is an innovative Barcelona-based company that upcycles waste fibres into fully recyclable, non-toxic panels using a carbon-neutral and circular biotech process.

In 2020, HONEXT®️ launched its first product, the HONEXT®️ Panel. As part of my role as Brand Manager, I created all the marketing assets to explain both the brand and the product to its audience: Visionary Architects and Interior Designers. This sample kit is designed with HONEXT®️‘s brand principles in mind, acting as a sales trigger.

Developed for HONEXT®. Designed by Edu Piracés. Images by Ángel Valiente.

HONEXT® Imagery
2020

HONEXT®️ is an innovative Barcelona-based company that upcycles waste fibres into fully recyclable, non-toxic panels using a carbon-neutral and circular biotech process.

In 2020, HONEXT®️ was ready to launch its first product, the HONEXT®️ Panel. My job as Brand Manager was to launch and activate the brand within a certain segment of a broad audience: Visionary Architects and Interior Designers. These images show how HONEXT®️ Panels can be used to build healthy environments.

Developed for HONEXT®. Computer Generated Images by Alga Studio.

The Table Knife Project
2020

The Table Knife Project is a social initiative and exhibition by Florentine Kitchen Knives and Berta Julià Sala that brings together 28 local design studios to create 56 table knives. The project has support of Gymnasium Design Office in visual design and the photography of Coke Bartrina.

The purpose of this initiative is to raise funds for the El Llindar Foundation through the sale of the knives, while generating synergies among the Barcelona community, showcasing its richness of varied perspectives. Working with the same knife blade, each designer reflects his personal vision of the object, using materials in an environmentally and socially responsible way. The knives were exhibited at Cubiñá Barcelona, during the celebration of Barcelona Design Week 2020.
Mark
Oiko Imagery
2019

OiKo is a design office and materials consultancy firm focused on the transition towards circular economy. They design both from the knowledge of the matter and the user’s perception. They understand sustainability in design, as the study of the the environmental impact of both materials and energy, but also as a coherent response to the industrial, economical and brand needs.

OiKo required a way of communicating their extensive knowledge on matter, since material research is the base of their work.

Developed for Oiko Design Office.